Pre_Scribed: 6 Doses For a Healthy Global Online Marketing Launch

Vodori, Inc. presents a year long “how-to” webinar series outlining the planning, development, and launch of a successful global online marketing program with a specific focus on the highly-regulated marketing environments of biotechnology, pharmaceutical, and healthcare companies. The series will include participants from several of our clients, who will present case studies and speak to their real life experience.

The webinar series will be in six bi-monthly installments, with the first webinar on January 19th, 2011.

Webinar URL and login information will be distributed the week of the presentation.

The series is organized in the following 6 steps:

Find Partners & Devise a Game Plan:
This webinar will be focused on selection criteria for choosing partners and vendors, enacting a detailed task analysis, and developing measurable objectives.
Date: March 2011

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Design Content To Fit Your Goals:
This webinar will provide guidance on developing online content that meets user needs, follows healthcare literacy guidelines, is search engine optimized (“SEO”), and complies with legal and regulatory requirements for biotechnology, pharmaceutical, and healthcare companies.
Date: May 2011

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Coordinate Your Channels:
This webinar will discuss the need for sophisticated coordination and integration of your online program’s promotional strategy with other marketing channels such as social media, corporate intra- and internet sites, and offline sales and marketing materials.  This session will also cover the implications of recent FDA actions.
Date: July 2011

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Implement Your Program:
 This webinar will focus on the technical aspects of your program with an emphasis on development, testing, workflow management, and regulatory review process support.  This session will also provide a tool overview and best practices for Web Content Management Systems.
Date: September 2011

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Evaluate Your Success, Maintain Momentum & Deepen Customer Relationships:
Launching a successful strategic initiative is only the beginning; leveraging your work will build visibility and fortify relationships with your customers. This webinar will focus on measuring results, analyzing ROI, creating an enhancement roadmap, and planning for continued content development.
Date: November 2011

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